Chris Hall, Brew By Numbers
Name: Brew By Numbers
The name is based on Tom (Hutchings) and Dave (Seymour)’s early attempts to brew as many different beers as possible out of single batches, and labelling them with their particular numbering system.
Established: We sold our first beer in December 2012, but founders Tom and Dave had first met whilst travelling a couple of years before then.
Strapline: We don’t really have one, we like the beer to do the talking, but ‘Handcrafted in London’ is printed on all of our glasses, bottle labels and kegs.
Brand values: We strive to create new, exciting and forward-thinking beers focusing on quality and drinkability. Whether developing new styles, adapting established ones, or bringing the less well-known styles back into the limelight, we create each beer with the same level of care, attention and respect.
Signature beers: We’re best known for our saisons, beers which were historically brewed in farmhouses and enjoyed by farm labourers at harvest time, sometimes in lieu of payment! Our modern twists on this style can use many different New World hop varieties, spices, fruit peels, even flowers! 01|01, Saison – Citra, was our first commercially released beer and is a recipe we return to regularly, so it’s a great introduction to what we do.
Visual branding: We wanted to have branding that set us apart from traditional beer labels, which reflected our unique approach to brewing the same styles but with different recipes, and also something that was different to other craft beer breweries, which was quite challenging!
Once it was clear that numbers would be a big part of the branding, they were placed front and centre. We also wanted to provide people with as much useful information about the beer, its shelf life and its ingredients as we could, so that took up another third of the label. Finally, as our beers are bottle-conditioned, it was important to convey how to correctly pour and enjoy the beer in a glass. The front-facing part of the label is crisp and minimalist, whilst the other parts convey lots more detailed information for the consumer. Designed by Duke Harper.