A few weeks ago, our founder, Miho Aishima, was included in Impact Hub King's Cross's 'Impact Report 2015 – 2016: Locally rooted, Globally connected'.
Impact Hub King's Cross interviewed Miho about the branding clinics that we run in conjunction with the hub and asked for her thoughts on social enterprises. Last year, we ran 46 clinics for Impact Hub King's Cross and met all sorts of lovely social entrepreneurs: life coaches, innovative app developers, sustainable textile importers and sustainable fashion brands, to name a few.
Miho: 'I believe that social enterprises are the future. Up to 84% of consumers (10K globally) seek out socially responsible products whenever possible. With all of my years of experience, it made perfect sense for me to use my skills to enable those doing great work to amplify their potential by strengthening their brand.'
We've had some great feedback from the entrepreneurs who have taken part in our branding clinics. Some of them are included below. It has been a truly fulfilling experience being able to help social entrepreneurs.
One to one sessions are run like this: Miho works with the client to troubleshoot their branding issues and provides a mini diagnostic report, with tips and feedback on what they can do to resolve their issues. She also runs a mini brand MOT to assess where they are in terms of their basic brand blueprint.
We are looking forward to continuing this collaboration this year. Our next branding clinic will be Friday, 30 June, 2017 and it is open to all Impact Hub members.
Check out the full report here.