A few weeks ago, we ran a workshop for the 2016 Climate-KIC Summer School Journey 6 group. The group was exploring entrepreneurship with a focus on sustainability and was made up of 40 or so students from Europe and beyond. Their ideas could be community-oriented or product-related, addressing energy concerns through innovation.
The six-week programme was organised by Climate KIC and funded by the EIT, an EU body. Our introduction to branding for sustainable start-ups ran in week three of the course.
It was an incredibly sunny Friday outside so we kicked off with some fun games to get everyone focused.
We looked at the evolution of branding of sustainable enterprises and assessed what it meant for start-ups like the participating group.
This led to exploring some relevant case studies. We discussed these and commented on how they were different from current corporate brand requirements.
We finished the overview section with a discussion based around marketing plans for launching the start-up brand. At the end it was time for the teams to roll up their sleeves and explore some basic branding and marketing exercises for their group projects.
All in all, everyone enjoyed it. More importantly it got them thinking ahead for their final pitches and any questions that they might face for the branding and marketing (building a customer base) of their start up.
It was really fulfilling to meet so many enthusiastic entrepreneurs and to potentially contribute to the building of some unique social impact-led enterprises. We also enjoyed running the workshop and hope to see these sustainable enterprises ideas coming to light in the near future.
Congrats to Climate KIC Journey 6 for completing their programme and best of luck with their ventures.
A special thanks to Dr Geraldine Brennan for getting us involved and also to Impact Hub Westminster for the photos shown here and the set up.
If anyone interested in a future workshops, please get in touch here.