A few weeks ago, our founder, Miho Aishima was included in the Impact Hub King' Cross' 'Impact Report 2015 – 2016: Locally rooted, Globally connected'. Earlier in the year, they interviewed her about the branding clinics that we run in conjunction with the hub and our thoughts on social enterprises. Last year, we ran 46 clinics for them and met all sorts of lovely social entrepreneurs including life coaches, innovative app developers, sustainable textile importers, sustainable fashion brands, amongst others.
They asked us for a quote and this is what Miho provided. 'I believe that social enterprises are the future. Up to 84% of consumers (10K globally) seek out socially responsible products whenever possible. With all of my years of experience, it made perfect sense for me to use my skills to enable those doing great work to amplify their potential by strengthening their brand.'
During our time running the branding clinics, we've had some great feedback from the entrepreneurs themselves about the sessions. Some of them are included below. It has been a truly fulfilling experience helping the social entrepreneurs troubleshoot their branding issues and get them on their way.
The one to one sessions are run like this. Miho works with the entrepreneur to troubleshoot their exact branding issue and provides a mini diagnostic report with tips and feedback on what they can do to resolve their issues. She also runs a mini brand MOT to assess where they are in terms of their basic brand blueprint.
We are looking forward to continuing this collaboration this year. Our next branding clinic will be Friday, 30 June, 2017. It is open to all Impact Hub members. Check out the full report here.